Eleventh session Idea-Tops AwardHotel Design Best award

W Hotel, Ibiza

Submission time:2020-12-31
Project category:Hotel Design
Award winning designers: BARANOWITZ + KRONENBERG
Description:
 The W Hotel Ibiza embraces and enhances the relaxed pace and cosmopolitan attitude of Santa Eulalia infused with its iconic DNA, resulting in a vibrant escape injected with a bold and playful charm.

A beach front Balearic structure from the 1980s transformed into W Ibiza, a social hub that sets the scene and sparks the imagination, whilst incorporating the bold and playful characteristic of the brand. The overall impression is of a refreshing simplicity expressed by a minimum of means: colour, sun and shade.

The existing structure was meticulously modified to introduce a dramatic ascending section of the entire ground and lower  floor that follow from the main entrance esplanade to the outdoor pool and sea; a tour de force of ascending platforms that transcend their functionality to become an enticing place to connect and engage, celebrate life or just be alone together.

Outdoors and indoors are blurred by the ascending section of the main floor and the character of materials and finishes used for both.

The interior spatial arrangement is set between a concrete floor and steel-wired hand-woven laced ceiling; two dominating features which define an inspiring stage for self-expression. Amongst these two dominating surfaces, Balearic- inspired colors and textures culture prevail and handled with a refined sophistication.

Our design approach for W Ibiza is in tuned with a sustainable promise of promoting the wellbeing of guests and locals throughout. Starting with the construction phase where we kept the designated building and finding the silver lining with the existing conditions rather than tearing it down. Then, developing a design that is inclusive, engaging, intuitive and open-ended that resonates with the spirit of the island so that locals can recognize it and make it theirs as much as W's followers. And finally, collaborating with local suppliers that brought their indigenous know-how into the design process and inspired us with their love and devotion to their island.

the result is an idyllically escape injected with the playful charm of Ibiza and the W brand.

The "flower-power" mind-set regulated our design strategy and found its way onto the new rhythm of the facades through a playful presence of colorful ‘sails' that shade each and every guest room. Hence, the design of the façades is subject to the guests' desires.

The sense of arrival to W Ibiza was conceived as a passage through a magnetizing force that pulls us in and leads us towards the sea and the horizon; a welcoming gesture that sets the right vibes for an escape of body and soul. Inspired by the Venturi effect where fluids accelerate their flow while moving from a large collecting space into a narrower collecting space, the spatial arrangement of the public spaces resonate with Venturi's observation. A sea of masts collects guests and locals through a narrowing esplanade, pulling them towards an interior oasis of shade, water and blue sea.

While keeping the masses of the existing building intact, we proposed a new balance between interior and exterior, one that entices the town and its guests to enter and make the public spaces part of their daily life.

The welcome esplanade with its sea of masts under a rope pergola resonates with the essence of place. Shadow and sunshine, light and shade inspire people to express themselves and strike a pause as players on stage of an urban-driven oasis.

We altered the existing section of the ground and lower floor in pursuit of uninterrupted views and starting welcome esplanade drop-off, through the interior spaces and out towards the sea. This alluring and natural flow of energies prevails all over. It serves as an unequivocal desire to bring people together and engage with nature.

The ascending section of the public spaces celebrates the island’s architecture and connection with nature. Concrete platforms inspired by the steps of Dalt Vila – the iconic fortified acropolis of Ibiza old town – are covered with matrasses and pillows and transform a functional movement into a space to live in.

Light and shade, color and simple geometries are the bare necessities for a memorable experience.

The engaging design of the 162 guest rooms and suites strike a balance between natural and locally manufactured materials. Laid back, colorful, simple, engaging and sun soaked per desire, these guests' rooms make for an indigenous refuge to recharge and get back to the energizing spaces of the hotel.

Tanit, the goddess of the island, is in the details… the wall mandalas are about fertility and love, the headboards are an homage to the psychedelic moments that the island unfolds and the iridescent shower panes render reality as surreal as possible.

'Chiringuito Blue' is W's refuge on the beach. A true sandy living space for being alone together, working, snoozing, dining and plunging in the blue water under the Balearic sun.

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Eleventh session Idea-Tops AwardHotel DesignWINNERS

【BestHotel Design】W Hotel, Ibiza

Winner:BARANOWITZ + KRONENBERG

【Hotel DesignNomination Award】THE LINOW HOTEL

Winner:黄永才

【Hotel DesignNomination Award】拾捨·竹里馆

Winner:杨永铨

【Hotel DesignNomination Award】Pa Prank

Winner:IDIN Architects

【Hotel DesignNomination Award】SORANO HOTEL

Winner:CURIOSITY

Previous Idea-Tops AwardsHotel DesignWINNERS

Award winning designersBARANOWITZ + KRONENBERG

Baranowitz + Kronenberg was founded in 1999 by Irene Kronenberg and Alon Baranowitz. The studio works internationally providing full architectural and interior design services for both private and public sectors within the residential and commercial venues in a variety of scales. Interdisciplinary collaborations are a prominent tool in developing their stories; architecture, graphic design, product design, communication, video art and branding are all inherent to its method of engaging design, making each commission a new challenge. Through intensive collaboration with clients, consultants and end users, Baranowitz + Kronenberg promotes contextual sensitivity and story-driven designs at all scales allowing the public the freedom of experiencing and interpreting spaces in an inclusive way.

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