Tenth session Idea-Tops AwardPublic Architecture Design Nomination Award

Parmida Commercial- Office Building

Submission time:2019-12-11
Project category:Public Architecture Design
Award winning designers: Alidoost-and-partners
Description:
Architects: Shahab Alidoost  ,  Sona Eftekharazam

Design Assistant: Amir Niknafs

Design Team: Khazar Alidoost , Hamideh Raoufzadeh  , Mehdi Beheshti , Sahand Mohades  , Mahmoud Jaferman , Ali Taghibeigi , Hamed Bakhtiari , Parisa Pouyafard , Rokhsare Panahinezhad , Ilia Salek

Client: Hossein Keshtpoor

Executive Managers: Mehran Tavakoli , Hasan Bagheri

Structural: Arash Tadayon

Mechanical and Electrical: Alireza Faraji , Arash Babazadeh

Photographer: Farshid Nasrabadi

Facade Contractor: Parsa Gostar Sazeh

Total area: 6700 square meters

Completed: 2018

Location: Karaj, Alborz Province, Iran

It should be said at the outset that the shape and geometry of the land (the right triangle) make it distinct from most urban buildings. Naturally, this and its challenges have influenced the main design of the Parmida project. The considerable width of the land, the need to emphasize on an impressive entrance as well as the staircase and elevators, enabled the design team to divide the main building into two parts: east and west. This midrange has brought about better proportions of volume, dynamics and formability.

In the second step, the dual commercial- office use of the project, while maintaining overall unity, is expressed in volume. As such, commercial showcases have been completely differentiated from the upper levels of office. To achieve this goal, urban rules and regulations about the cantilevered area in the passage were used. This separation of uses is also achieved by emphasizing the transparent - semi-transparent and the dark – clear dual features.

Accordingly, unlike the fully transparent commercial shell, the porous shell of office spaces has been incorporated into the original volume. This shell not only emphasizes the separation of building uses but also has a very effective climate function on the south and sunny side of the project, thus providing the required transparency of office spaces, as well as effectively controlling the suns radiation.

In an attempt to avoid static design, designers applied cantilevered area to design the exterior shell dynamically creating vertex triangles in the outer fabric. One of the most important benefits of this concept is the diversification of plans of offices as well as the identification of offices in the urban facade. In addition, it is important to note that the use of large triangles in the facade divides the shell into even parts, which is itself derived from the different geometry of the project land, which is also manifested in a tangible and different way in the project view.

The dynamics of the outer shell also have a profound effect on the quality of the interiors. In this way, inside, one can come across a variety of transient light shells, each with its own geometrical features. In other words, these walls are also the main element of interior design. Hence, other interior elements such as false ceiling, lighting and flooring have been designed to address this idea.

In the design of the plan, the main focus of the designers is to maximize the use of natural light as well as to position the access corridors on the non-light side. In the commercial part, the only border between the inside and outside of the building is the glass wall of the showcase, which enhances the quality of the spaces above. The main entrance of the building, with a marked set back, is completely distinct from commercial showcases.

Finally, an interconnected chain of details, iterative elements, and motifs are applied throughout the project to emphasize the unique identity of the building, including motifs in flooring and lighting fixtures, entrance lobby bodies, stairs, roof gardens as well as urban walkway flooring.

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Tenth session Idea-Tops AwardPublic Architecture DesignWINNERS

【BestPublic Architecture Design】西藏·然乌湖国际自驾与房车营地

Winner:小隐建筑Arch-Hermit

【Public Architecture DesignNomination Award】Parmida Commercial- Office Building

Winner:Alidoost and Partner

【Public Architecture DesignNomination Award】Biomedicum

Winner:C.F. Møller Architec

【Public Architecture DesignNomination Award】Haapsalu Castle

Winner:KAOS Architects

【Public Architecture DesignNomination Award】Bergen International Airport

Winner:NORDIC — OFFICE OF A

Previous Idea-Tops AwardsPublic Architecture DesignWINNERS

Award winning designersAlidoost and Partner

Founded and directed by Shahab Alidoost and Sona Eftekharazam, Alidoost and Partners is a multidisciplinary office that focuses on architecture and design, from large scale planning to furniture. Rich with multiple expertises, our office is fuelled by talented designers and experienced architects that jointly develop projects from early sketches to on-site supervision. All of which, regardless of scale, outlines an approach that is affirmatively social in its outcome, enthusiastic in its ambition and professional in its process. At the core of our architecture is the ability to take a fresh look at design issues through experienced eyes. Our approach aims at turning intense research and analysis of practical and theoretical matters into the driving forces of design. By continuously developing rigorous methods of analysis and execution, Alidoost & Partners is able to combine innovative thinking and efficient production. We work with corporate, government and private clients in numerous countries to realize major civic, hotel, residential, office, commercial and educational developments. We carefully limit the commissions we take on to help ensure a high degree of professional attention and overall project quality. Alidoost &Partners envisions itself as a proactive partner for its client, rather than a consultant. The office has a wide portfolio of international work and the attitude of involving external consultants to improve the design intelligence of a given project team. The use of complementing teams ensures that a project will never suffer from being neither too conventional nor too naive.

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