tea'stone万象前海店

Description:
tea'stone前海万象店选址于深圳前海首个大型购物中心，依托场所商业氛围、tea'stone品牌精神与设计创新相结合打造本案，在开业之初就成为整个商场最热门的打卡点之一。 The tea'stone Qianhai Mixc store is located in the first large shopping center in Qianhai, Shenzhen. Relying on the commercial atmosphere of the place, combining tea'stone brand spirit and design innovation to create this project. The store has become one of the most attractive stores of the whole shopping mall since its opening.   本店以‘轻博物馆’概念为项目设计定位，以中国茶源远流长的产地文化为精神内核。从最早诞生古茶的秦汉，选取标志性建筑元素“殿堂梁柱”为设计原点，采用当代的设计语言的表现方式，营造一种轻时尚、年轻化的茶生活美学空间。既是向古典建筑形态的致敬，也呼应品牌方作为中国当代原创茶饮品牌的企业定位。 This store with the concept of "light museum" as the design orientation of this project, taking the traditional origin culture of Chinese tea as the spiritual core. From the Qin and Han Dynasties, where ancient tea was first born, the symbolic architectural element "palace beams and columns" is selected as the design origin. However, the expression mode of modern design language is adopted to create a light, fashionable and young contemporary tea life aesthetic space. This is not only a tribute to the classical architectural form, but also echoes the client's positioning as a contemporary Chinese original tea brand.   店铺位于商场一层最东侧的入口广场位置，外立面及入口形象的设计为本案的重点。左侧上方的挑台对门店形象招展区有一定侵入，原建筑外立面为弧形幕墙结构设计，与品牌气质不符。为解决这些问题，设计师以现代手法表现秦汉梁柱，榫卯结构融入其中，让梁由室内空间“生长”出外立面，组成有线条关系的体块感，纵横交错后又产生有规律的整体感，从广场远远望去会有一种超现实的未来意境。形成tea'stone 独有的场域精神和“茶香绕梁”的古今对话。 The store is located at the entrance square on the eastern side of the first floor of the shopping mall. The design of the facade and entrance image is the focus of this project. The cantilevered platform on the upper left side intrudes into the store image exhibition area to a certain extent. The external facade of the original building is designed as an arc-shaped curtain wall structure, which is inconsistent with the brand temperament. In order to solve these problems, the designers used contemporary techniques to express the Qin and Han Dynasties' beams and columns. The mortise and tenon structure was integrated into them, so that the beams "grew" out of the facade from the indoor space, forming a sense of block with line relations. After crisscrossing, there will be a regular sense of wholeness. Looking from the square, there will be a surreal future artistic conception. Form the unique spirit of tea'stone and the ancient and modern dialogue of "tea aroma around the beam".   客区立面以白色为主基调，天花纵横分布着木梁结构。营造出轻松的且带有茶感的空间体验，无论与朋友畅谈、或独享悠闲时光。 The facade of the public area is mainly white, and the ceiling is vertically and horizontally distributed with wooden beam structure. Create a relaxed space experience with tea aroma, so that people can talk with friends or enjoy leisure time alone in the space.   吧台仍然是空间的重心，山形摆件形成独特的吧台景观，与对面“茶色大地”装置墙形成整体，集合中国茶山人文地理、茶样及风土样本，品牌方用装置艺术化的语言表达出当代中国 茶的博大精深。 The bar counter is always the center of the space. The mountain shaped installation gives people deep impression. And forms an integral whole with the opposite "Tea Map" installation wall, and shows the collections of Chinese tea mountains culture geography, tea samples and soil samples. Expressing the broad and profound nature of contemporary Chinese tea with the installation of artistic language.   环境保护是本案设计的基本原则之一。我们在设计的选材上更多的采用可循环使用的非天然材料，本案大量运用了木纹铝板，降低对木材的砍伐。我们希望从自己做起，通过设计把环境保护与商业有机结合，提供一种新零售空间可持续设计的可能性。 Environmental protection is one of the basic principles of the design of this project. We use more recycled non natural materials in our design. In this project, a large number of wood grain aluminum plates are used to reduce the cutting of wood. We hope to start from ourselves, organically combine environmental protection and commerce through design, and provide the possibility of sustainable design of a new commercial retail space.

more